About me
With over a decade of experience in product design, I specialise in crafting innovative products and experiences that drive business value and delight users.
I am skilled at navigating the full product lifecycle and thrive in leadership roles within agile teams, where I can guide the design vision from concept to launch. My management experience includes leading teams of designers and researchers, where I was responsible for their professional growth, quality standards, workflow management, and performance against key metrics.
I earned a Master's in Experience Design from the Samsung Art and Design Institute and a BA in Product Design from Cardiff Metropolitan University. My commitment to professional growth is further demonstrated by my regular attendance at design conferences and workshops, where I stay on top of the latest industry trends.
Expertise
Vice President, Lead Experience Designer
London, UK
Jan 2024 - Present
As a UX Design Lead at JPMC, I have spearheaded multiple project initiatives and contributed to the global technology team's vision. I leverage my UX expertise within the Employee Experience space to solve problems our employees face and steer internal product evolution.
My role as Lead involves fostering a high-performant UX team, building strong stakeholder relationships, and ensuring all team deliverables are aligned with our systems and quality standards.
My day to day key responsibilities included creating wireframes, UI designs, interactive prototypes, user & system flows, collaborating with UX researchers, and presenting designs to stakeholders. I also mentor junior designers and analysts outside of our direct team.
Principal Experience Delivery Consultant
Bristol, UK
Nov 2017 - Jan 2024
Whilst a Principal at GAIN (formerly Nomensa), I lead on multiple projects spanning finance, government, education, and large private sector clients. My responsibilities were to provide leadership in approach on UX and strategy whilst managing delivery teams as Experience Owner. Working to win clients through pitching, through to full ownership of the product lifecycle - I built or improved services and products from conception to delivery. My role often involved getting stuck in with UX research, UI design and developing strategies or product roadmaps for our clients, whilst having direct line management of a team of UX & Product Designers.
I ran programmes as a Lead for clients such as: United Nations, BBC, Virgin Media, National Highways, The Ramblers and Hargreaves Lansdown.
UX Designer
Bath, UK
Apr 2017 - Nov 2017
My role here was to introduce a customer perspective to the development of both the service and interface of the e-commerce website. My accomplishments here include redesigning the end to end service, UI and customer interactions for the company. This included leading user research, workshops, design sprints and testing.
Digital Designer
Cheltenham, UK
Oct 2015 - Apr 2017
My time at The Lucky Onion was a mix of freelance and full-time. I was responsible for all print & web marketing, development and updates on the website & social media for the entire organisation. My highlight and biggest impact was the project management of the redesign of the companies 11 websites with an external agency.
Product Designer | Co-Founder
Cheltenham, UK
Apr 2015 - March 2017
Straight out of university I had big ambitions and little real world experience. I thought it would be wise to learn fast and fail fast - by setting up my own company with a like minded partner. Our aim with Studio Nova was to allow start-ups, entrepreneurs and small businesses to realise their ideas. This has led us to work on projects spanning product, branding and graphic design as well as design research.
Education
Samsung Art and Design Institute
Mdes Experience Design - Distinction
Seoul, South Korea
2013 - 2014
I was awarded a scholarship to attend this programme run by Samsung Art and Design Institute (SADI) and Cardiff Metropolitan University from the SADI campus in Seoul, South Korea.
We were provided opportunities to interact with recent technologies and trends through industry projects with global multinational companies, such as Samsung Electronics and Google. This included a number of live projects for Samsung, a highlight was providing the audio and visual teams with testable concepts to explore for the next generation of Smart Speakers.
The programme focused on the professional and applied aspects of creativity generated in the realm of contemporary communication. For my thesis, I chose to focus on a UX and research project, looking to understand the impact that mass-customisable products and have on the e-commerce experience and how to better design for it.
Cardiff Metropolitan University
BA Product Design - 2.1
Cardiff, UK
Apr 2017 - Nov 2017
Product Design at Cardiff School of Art and Design (CSAD) focuses on the design and development of stylish and innovative products that meet real world needs. The project-led approach encompasses the entire product design process, from the original identification of the market need through concept design, concept development, design for manufacture and facsimile prototyping.
